Advertising device



UNITED STATES PATENT OFFICE.

FRANK H. LINDNER, OF BROOKLYN, NEW YORK.

ADVERTISING DEVICE.

SPECIFICATION forming part of Letters Patent No. 265,836, dated October10, 1882.

Application filed April 17, 1882. (No model.)

To all whom it may concern:

Be it known that I, FRANK H. LINDNER, of Brooklyn, in the county ofKings and State of New York, have invented an Improved AdvertisingDevice, of which the following is a specification.

My invention aims to provide an attractive form of business oradvertising cardfor gratuitous distribution, which, while simple andinexpensive in its nature, will be likely to be retained by those towhom it is presented for some useful or ornamental purpose, where itwill serve to effectually display its contained advertisement incidentalto its useful or ornamental function.

Figure l in the annexed drawings presents a perspective view of my noveladvertising card in finished form, ready for use; and Fig. 2 presents aplan view of the sheet from which it is formed.

My improved device is made from a flat sheet provided with suitableattractive ornamentation, with any desired advertising words printed orimpressed on one side thereof in one or several colors, as shown in Fig.2, which sheet is then curved into the form of an open cylinder or tube,with the meeting ends of the sheet secured together, as seen in Fig. 1,thereby forming an improvised or imitation vase. The vase ortube thusformed may be placed upright on a table, mantel, bracket, or othersupport, as shown in Fig. 1, where its ornamental exterior will presenta pleasing attractive appearance, and may be thus used to containflowers, ornamental grasses, or other things for which vases areemployed. It will thus form an exceedin gl y effective advertisingdevice, for while the advertising matter need not be too obtrusive onits ornamental surface to mar the artistic efi'ect when casually lookedat orobserved from a little distance, yet the novel and attractivecharacter of the device or the nature of the ornamentation on itssurface will generally suffice, in the conspicuous positions in whichvases are usually placed, to induce close attentiontoit, and thus resultin the observance of the advertisement, thereby serving the businesspurpose for which it was designed without impairing the useful orornamental quality of the device which thus forms the vehicle of theadvertisement.

This device, as may be readily noted, is quite inexpensive'in itscharacter, as I prefer to form it of a sheet of card-board or papersufficiently stilf to retain a tubular form when bent or curved, thesheet being first cut to the proper form and size to make 'the tube orvase when curved, as will be understood. The desired ornamentation maythen be impressed upon one side of the sheet by chromo-lithography orother art in bright and pleasing colors and in artistic and attractivedesigns at comparatively small cost, as will be appreciated. The devicethus combines several important qualities for an advertising deviceviz.,cheapness, attractiveness, utility to those to whom it is presented, andits positive adaptability to being preserved and displayed in aconspicuous manner where its advertisement, though not obtrusive, willbe sure to be seen. In shaping or cutting the sheets, as shown in Fig.2, I prefer to form them with two or more tongues, d d, on one end ofthe sheet, and with two or more slots, 6 0, out near the opposite end ofthe sheet in coincident position, while from the bottom edge of thesheet will project a number of projections,ff, in which form, as will beunderstood, the sheets canbe easily cut by dies. When the sheet iscurved into the form of the tube or vase, as in Fig. 1, the tongues (Imay be readily engaged with the slots 0, thus fastening the sheet in itstubular shape, while the projectiousffwill form ornamental feet, onwhich the vase will stand, as illustrated. It will thus be seen that bythis construction the out and printed sheets, as shown in Fig. 2, may beplaced over each other in large close masses, and thus readily shippedin a compact and safe manner to the consumers or advertisers, who canthen readily curve and fasten them in the vase form and distribute themas desired.

The vase may of course be hexagonal in crosssection, as well as ofcircular or other form; but the circular or cylindrical form is simplerand preferable.

Instead of fastening the ends of the sheet together by the tongues andslots at e, the ends may be cemented together or fastened with mebottomedge thereof, serving as feet on which tnllie 'iaper-fasteners oreyelets or othermeans, the vase may'stand, substantially as herein :0 aswill be readily understood. shown and described.

What I claim is' T 5 An advertising device or card formed ofa FR'ALKLINDNLR' flat sheet with printed matter on its outer sur- \Vitnesses:face, and adapted to be curved into a tubular CHAS. M. HIGGINS, 0r vaseform, with projectionsff cut 011 the FRED. F. NUGENT.

